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2009
Latest update: Apparently, the video is a fiction. The famous mother seeking her father’s baby is a Danish actress, acting to promote Denmark as a tourist destination. Who is behind? The Danish tourist authority.
The video is now broadly discussed worldwide around the angles of ethics, effectiveness of the marketing campaign, and the Internet as a reliable and open source of information. Many complain about their feelings being hurt, which is nothing more than a fiction. Most individuals don’t care. Why? Situations like this occur everywhere around the world. People die and starve and nobody cares enough. What has really disappointed people (collectively rather than individually) is that there is no happy ending they so much wanted to be part of.
In my opinion this is one of the greatest viral marketing campaigns ever. Why? Because there is no such thing as bad publicity as long as the product is good. Admittedly, it is. Despite the controversy this video brought about to the public debate, I am sure the number of tourists coming to Denmark will not decrease because they saw this video…
Many spoofs have been produced in response to Karin’s video. Watch them here.
Help to spread the word
P.S. So far at least two fathers have shown up on youtube. Watch father one and father two.
