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Are you trying to gain more sustainable audience to your blog? Here is a practical guide on how you should and should not promote your blog to reach this objective.

Before you learn what works, care to learn what doesn’t.

0. Don’t buy gaming traffic.

Although gaming traffic is the cheapest click traffic you can buy, there is a good reason for it being the cheapest. Gamers won’t stick to your blog. They bounce back as easily as they pop in. Gamers don’t convert into sustainable audience. As soon as you stop the traffic, consider the game is over – your blog audience will drop back to its original level, unless, of course, you run a gaming blog. Why? Gamers are very impatient and won’t waste any time on anything that is not “kicking”.

That said, getting 1-cent gaming traffic from Adtoll, Adengage and Mochimedia is tempting for it is cheap, but it is not the way forward.

What works?

1. Buying CPC traffic from Facebook.

From 2 to 8 cents per click, Facebook offers a self-service ad platform where you can buy geographically and demographically targeted click traffic into any landing page. I highly recommend it. Facebook users tend to stick to your blog for some time and even leave comments.

2. Buying CPC traffic from Microsoft, Google, Yahoo and Bidvertiser.

Starting at 5 cents, you buy only relevant clicks from people searching for similar products to yours. Targeted keyword clicks maximize your sales potential and earn loyal audience. People driven by keywords browse through the blog and often leave comments.

3. Directory submissions.

Submitting your blog into free site directories makes it more visible to search engines. Almost any SEO expert would suggest this technique as helpful. I have purchased a directory submission service from Directorymaximizer @ 14 cents per submission. I expect this to increase my page rank.

4. Commenting

Comment on high page rank forums and blogs. This technique brings loyal readership to your blog, increases user activity and your blog’s authority. Search for “do follow”, “high page rank” forums and blogs on Google to define your work space.

5. Lastly, create and submit a killer post into social bookmarking sites

You can do it free of charge or buy a 19 cents per link service from Socialmaximazer. They cover reddit, stumbleupon, digg and 300 other sites. This technique earns you long-tail traffic and increases your search position in search engines. Many bloggers submit killer posts and ride the free traffic waves for a long time.