1. Lewis Hamilton and the RC Office Grand Prix
Vodafone teamed up with Formula 1 team Mercedes McLaren to promote the new Blackberry Storm, purpose-built for Vodafone. The phone holds an abundance of multimedia capabilities, which were the focus for the video. The guys at Blackberry built a small remote controlled race car and used the Blackberry for steering. After that, they took it to the McLaren crew and let Lewis Hamilton drive a genuine Grand Prix car with the remote. The idea is very original and demonstrates the potential for multimedia integration today. The video produced more than 1.4 mio views within the first six weeks.