kids

Seems like the Danish branch of Save The Children (NGO) tries out integrating viral into its marketing approach, which deserves some respect. Not often you’d see such an innovative kick-ass call-to-action commercial from an NGO of the kind. In most cases, they’d be showing you plain non-entertaining images of starving children in Africa asking for your money. This Danish ad entertains you and provokes your engagement in a different way. It probably signals the time for save-the-world NGOs to go viral.