video

Very convincing, well done:

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Chameleon changes colors to Ray-Ban glasses. Nice viral ad.

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And check out the ‘ghetto’ response on Youtube

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Admit it, it takes some courage to pull off pants from these guys when their testosterone level is that high. I really like the reaction of the last guy in the clip, by the way. He should have gone further with it.

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Seems like the Danish branch of Save The Children (NGO) tries out integrating viral into its marketing approach, which deserves some respect. Not often you’d see such an innovative kick-ass call-to-action commercial from an NGO of the kind. In most cases, they’d be showing you plain non-entertaining images of starving children in Africa asking for your money. This Danish ad entertains you and provokes your engagement in a different way. It probably signals the time for save-the-world NGOs to go viral.

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