Following the example of movie streaming sites which claim high revenues from MPU ads placed within their videos, Youtube has just introduced in-video MPU ads appearing at the end of the videos, overlaying the related videos.
Little boy playing and singing “I am Yours” becomes a Youtube star. Discovered on Dec 9, the video has been watched by more than 3,000,000 people worldwide by today – Dec 13. The guitar hero hits the tunes so right despite being so young.
I was pleasantly surprised this evening to get a free dinner delivered to my door. It was a dinner box with was mashed potatoes, chicken and a bottle of chilled Stella Artois. I figured they sponsored the dinner. The message on the box invited me to watch “Recyclage De Luxe” show on Youtube.
While enjoying my free dinner, I went to Youtube to check what’s it all about. So I found the videos and watched them. I saw aliens friending with dogs, fast fingers making origami, aluminum fingers pushing buttons and hedgehogs raising hedge funds. Well, you know, Stella’s style – enjoyed them (warning: in some places really WTF):
Latest update: Apparently, the video is a fiction. The famous mother seeking her father’s baby is a Danish actress, acting to promote Denmark as a tourist destination. Who is behind? The Danish tourist authority.
The video is now broadly discussed worldwide around the angles of ethics, effectiveness of the marketing campaign, and the Internet as a reliable and open source of information. Many complain about their feelings being hurt, which is nothing more than a fiction. Most individuals don’t care. Why? Situations like this occur everywhere around the world. People die and starve and nobody cares enough. What has really disappointed people (collectively rather than individually) is that there is no happy ending they so much wanted to be part of.
In my opinion this is one of the greatest viral marketing campaigns ever. Why? Because there is no such thing as bad publicity as long as the product is good. Admittedly, it is. Despite the controversy this video brought about to the public debate, I am sure the number of tourists coming to Denmark will not decrease because they saw this video…
Many spoofs have been produced in response to Karin’s video. Watch them here.
Help to spread the word
P.S. So far at least two fathers have shown up on youtube. Watch father one and father two.